Case Study Info

UPDATED: May 15, 2022
Client
BE Cosmeceutical LLC
Name of Logo
Bon Eager
Type of Logo
Combination Mark
Client Brief
Bon Eager is a new brand based in Denver, Colorado, that mainly focuses in natural premium cosmetics and skincare. Our primary objective is to protect our customers skin health by utilizing only natural ingredients in our products. We require a logo that is contemporary, bold, and mature in appearance, as our target audience ranges in age from 35 to 65. We prefer the Letter Mark style for our logo, with an emphasis on the B and E letters.
All of Bon Eager's brand features are proprietary.

If you opt to use any trademarks, logos, designs, and/or other brand features, you acknowledge your acceptance of the terms of our clients.
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An Overview

Bon Eager's Brand Identity is conveyed in this document.

Assembling a solid foundation for the creation of all future brand collateral by clearly stating the mission, values, and persona.

Logo

01

The
Bon Eager
Logo

The primary logo is made up of an icon and a wordmark. Our wordmark is simple and to the point. It represents nature.
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The Process

The challenge was to create a letter mark by blending the letters B and E in order to create a letter mark style with a sense of freshness while remaining modern.

Construction

02

Proportion

The fill of the logotype's center should be used as a point of reference for measurement.
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White Space

The white space zone for the logo is 2x on each side of the logo.
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Sizing

30px is the lowest minimum size of the Bon Eager's Logo.
30px Minimum Size
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Logo Color Variation

The color may be used interchangeably based on the background colors.
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Logo Possibilities

This is a possibility depending on the circumstances and variable logo placement.

Color

03

Primary Palette

Our color pallete consists of 3 colors following green, blue and white.
White
HEX: FFFFFF
RGB: 25,25,25
CMYK: 0,0,0,0
90%
70%
50%
30%
10%
Green
HEX: 37E813
RGB: 55,232,19
CMYK: 67,0,100,0
90%
70%
50%
30%
10%
Blue
HEX: 0E033F
RGB: 14,3,63
CMYK: 86,80,53,77
90%
70%
50%
30%
10%

Typography

04

Typeface

Coolvetica font is the typeface of Bon Eager's brand.

Applications

05

Social Media

An examination of how our brand will interact on various social media platforms.
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Stationery

Letterhead application
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Stationery

Envelope application
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Stationery

Business card application
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Website

This is a possibility depending on where the logo is placed on the website.
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Product

Placing the logo in the product with the same theme as the logo style
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Bon Eager's
Case Study End
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